The WCU campus store houses a complete selection of used, new, eBook textbooks and reference books as well as New York Times bestsellers. A wide array of supplies is also available at the campus store; everything from binders to computer software is available to purchase to aid students in preparing for class.

The campus store provides products to enhance life on campus including WCU clothing, posters, gifts, greeting cards, edibles, gift cards, and an assortment of essentials for daily living. Purchases can be made by cash, check, all major credit cards, gift card, or with a WCU RAM e-CARD using Ram Bucks.